Reactive has become Proactive and One Way has become Two Way. It's time to take Social Marketing seriously.
When the internet came along and flipped the communication paradigm from an intrusive and one dimensional discipline to a genuinely proactive and inclusive form of communication, things didn’t just change, they truly revolutionized.
Where once we were interrupting a consumer’s viewing, listening or reading experience to communicate with them, social marketing has reversed that dynamic and it’s now the consumer who is keying in a URL and looking for info.
So why Choose Two Ton?
It seems like everyone is claiming to be a Social Marketing expert. Everyone from IT companies who install your phones to the phone book folks are claiming that they can get you “set up” to beginning your social marketing experience.
The bottom line remains very simple. Just because you’re talking, does that mean anyone is interested in listening? Content is the single greatest defining factor in a social marketing effort. If what you’re saying isn’t relevant to your target demo, it doesn’t matter if you’re sitting in their living rooms personally, they won’t listen and they certainly won’t act.
So why would you go to a company who specializes in hooking up phones, or in selling ad spaces? As we’re fond of saying, it’s not a coincidence that the word “creativity” is in our name. Regardless of the project, creativity guides us and remains the common thread of all our efforts. Back that with the only agency on the border with true national experience behind our strategies and you’ve got a clear cut reason why you should be talking and socializing with Two Ton.
Where once we were interrupting a consumer’s viewing, listening or reading experience to communicate with them, social marketing has reversed that dynamic and it’s now the consumer who is keying in a URL and looking for info.
It really is an exciting and fantastic time to be in the business of communicating. We’re looking forward to riding this wave as far as it will roll.