Coyote Strategies is our political communications division. We found that when we applied our philosophy, knowledge and experience of general marketing to a political campaign, good things happened. We won a lot.
But as we’ve broadened our experience in political campaigns, we realized that just applying a general knowledge of marketing to the situation wasn’t enough. So we created Coyote Strategies to incorporate additional disciplines such as voter targeting and profiling for both the general market and especially the Hispanic Market. We’ve also created several strategic alliances with various political consultants to provide the optimal mix of information and services for a candidate.